Blogging on your website is not only a fun way to express yourself but it can connect you with new friends, potential clients, and increase your site traffic. You can really increase traffic when you post blog entries that contain unique content that no one else is writing about.

If you’ve got the only blog post in the world about albino cats living on a small island off the coast of Indonesia, and then coincidentally Bonno takes them up as his new cause, your blog might suddenly get a ton of hits. This is great! Now you’ve got lots of new readers who may have never found your site otherwise.

Randfish writing on the SEOmozBlog makes some great points about why you should blog. Here’s an excerpt:

• Codify Your Thoughts
  Writing forces you to succinctly, accurately describe your point. Blogs are short form and often contain a single serving of news, opinion, analysis or recommendation. This style provides an easy entrance to the world of journalism & writing…
• Build Name/Brand Recognition
  …blogging well builds credibility and creates a readership of devotees…
• Prepare for a Book
  A blog is an excellent way to display and practice writing skills and to show a potential publisher that you’ve developed a rapport with a built-in audience, likely to buy your book…
• Grow Your Business
  Blogging has brought SEOmoz an incredible amount of business inquiries over the last 3 years, and the rate of emails asking us for assistance accelerates every week (last week, I counted more than 2 dozen unique requests, all of whom I sent here)…
• Share Knowledge
  …’if you share, you always get more.’ Blogging carries that mantra, too…
• Bolster Your Resume
  A successful blogger with a considerable readership is a powerful addition to any company, particularly one who’s seeking to build branding over the web…
• Create a Personal Voice
  …The less formal, more conversational style is an excellent way to truly connect and build fans of the brand.
• Connect with Industry Leaders
  …if you’re looking to build a rapport with the giants of your field, building a blog readership base (while easier said than done) is remarkably effective. Not only can you develop relationships with industry leaders, you yourself can become one…

Read the rest over at SEOmozBlog ->